“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss
We are all short on time these days. Our daily schedules can be so tight that there’s hardly time to add one more thing to our to-do list. But finding the time – even if it’s only a few minutes a day – to continue learning is a must for a marketer. In an industry that never stops changing, you either keep up or get quickly left behind.
I highlighted a couple of my favorite tools for staying on top of blogs in a post a few months back. And if you are looking for some new inspiration, see below for a few must read marketing blogs. Many of these offer great information for staying on top of the latest news in the marketing industry and will help to spark your creativity when thinking through your next campaign.
HubSpot Marketing – This site is an excellent resource to stay up to date on a wide variety of marketing topics. From the latest new developments in social media platforms to ideas for how to write engaging blog posts, this is one site that consistently provides thought-provoking posts. One of their recent posts discussing the cost of a new customer versus a returning customer gave some very insightful statistics for marketers trying to decide where to spend their money.
Buffer’s blog is a resource that will keep you on top of the latest changes in social media and best practices for implanting them for your brand. One post that was very intriguing was the new search feature that Google is experimenting with; read more about that here. Buffer is a quick read that will ensure you know the latest trends when talking with your clients about the social aspect of their marketing campaign.
Impact’s blog offers articles that range from the best ways to redesign your website to helpful strategies for making sure your brand has an effective content marketing plan. There is so much content available on this site, but even if you just set aside enough time to read one a day, you will be sure to learn something new. One fun post that I enjoyed reading through was on brand names that have commonplace everyday words, interesting food for thought.
Seth Godin is a well-known author and marketer, and his blog offers short insightful posts that will be sure to get you thinking. It’s a great one for business and team leaders to follow who want to expand the way that they are thinking about various problems and topics. He recently posted this blog which is a very intriguing concept for someone leading their team to think about as they dig into how to relate to their employees and clients.
Need help with content, marketing, or creative services? Ink & Well is on it! Click here to visit our home page or here to contact us.