We’ve all been to charity events that fall flat. They seem so focused on the goal of donating to a cause that they don’t adequately spend on the event, creating a lackluster guest experience. On the opposite end, some events go so big that they seem to have lost sight of the event’s goals altogether. At OTR, we aim to strike a balance between the two, creating a guest experience that is fun, interactive, and motivating, as giving back is something that has been engrained in us since a young age. Here are our favorite ideas to help you revive your charity events and get your guests to give while they’re having a blast.
Clown around. Carnival style games are a great way to get guests up and moving. Consider old school games, like a ring toss, balloons to pop with darts, or stacked cans to knock down. You can go small and simple, setting up these games yourself, or you can engage a service like Video Amusement in the Bay Area to rent the real things. You can choose to have guests purchase tickets to play, or charge a small amount per play. Want to go the extra mile? Provide cliche prizes like big teddy bears and oversize lollipops.
Make art. People love to be memorialized; it’s an undeniable fact. So why not allow guests to become a permanent part of the cause they’re supporting? If your event is supporting a particular place, like your town's community center, consider engaging a local artist to do a live art installation. Those who donate will have their name incorporated into the piece, guaranteeing their donation will be forever remembered.
Speak to the heart. It’s tough to open your wallet at an event and really believe your donations will do anything for anyone. Engaging with success stories of those who have experienced life changed because of past donations will help guests understand where their money is going and what a difference it will really make. Consider inviting past alum of the organization to speak to guests. This will add an emotional element to the event that will be tough to forget.
Get hands on. Supporting art or music causes? Let guests purchase instruments, pieces of art, or supplies to be donated to the cause. Making it real makes a difference, and allowing guests to physically purchase items gives them a sense of control often missing from the experience of giving.
Still searching for a cause? Go local. Celebrating our favorite small businesses is a great way to engage the community. Consider holding an event that champions all things local, allowing guests to vote on their favorite business. A corporate partner can donate x amount to the winner.
Tech support. Need a little assistance with your fundraising? Check out Bidpal - tech for good. This one-of-a-kind app helps to engage donors, and simplifies all aspects of receiving charitable donations. Why not make it easier to give!
So go forth and give--year round, but especially this holiday season. Just remember, whatever your event looks like, your main goal should be engaging and motivating donors. After all, events that engage bring guests back year after year. Start building buzzworthy events and the donations will start to roll in year after year. Need a little help? We've got your back! OTR loves planning charity events and we even have availability this holiday season. Just give us a buzz and we'll tackle the rest.
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